Our church recently hosted a wonderful women’s evening that was the catalyst for the upcoming year. At the event, they introduced the Bible studies that will be available to study as a group by showing a video about each one.
And, let me tell you, after each video, I wanted to get out and get signed up! They each had the perfect blend of information about the topic, the author’s speaking style, intriguing music, and more. In a few minutes, the heart of the study was effectively conveyed.
In the same way, video can be a powerful tool for sharing the heart of your ministry. Whether you want to promote getting involved or just create awareness of the women’s ministry, you can do it well by using a video. So, to help you plan your next ministry video, we’ve compiled the four elements of a great ministry video:
We understand that not everyone has a graphics team at their disposal. But, that doesn’t mean you have to sacrifice quality and visual appeal. Even the most simple video can be high visually appealing with the correct use of color and effects.
Move the heart of the audience by including an emotional appeal. Consider using personal testimonies to share the heart behind your ministry, whether it is a woman saying how much she has grown and built meaningful relationships by participating in Bible studies, or the benefactor of your donations sharing the difference that’s been made.
Don’t provide so much information that she doesn’t know what to do, yet don’t provide too little so that she doesn’t understand what is presented. Review the information you are presenting so that what you communicate is just the right amount.
What do you want the viewer to do after she sees the video? Are you asking her to sign up for Bible studies, buy a ticket, donate items or volunteer? Whatever the call to action is, be sure the next step that you want her to take is clear.
By incorporating these four elements, you’ll create a standout video for your women’s ministry. Stay tuned – next week we’ll share more on the “technical how-to” of using video for your ministry!
Share in the Comments: What tips do you have for making a great ministry video, especially regarding elements to include?